Festival Naming Survey
We're rebranding the Boulder Roots Music Festival due to a brand conflict with Roots Music Project — the new name won't include "Roots." This year's festival will still run as Boulder Roots, with the new name introduced during the build-up and the event itself.
Our ambition is for this festival to become a durable cultural anchor for Boulder, similar to what SXSW is for Austin. The long weekend will remain centered on music while broadening to include performing and visual arts, film, and an entrepreneurial vibe.